Why we’re looking forward to conference season

For the D/OOH world, May is a particularly busy month for conferences and events. But as we hurtle towards some of the biggest events of the year, we’re more excited than usual. Here’s why.

AdTECH OOH Amsterdam event 2018

There’s a lot happening at Signkick

Don’t get me wrong, we’ve always known we were onto a good thing. But as the D/OOH landscape continues to evolve we’re better placed than ever to help media owners navigate the challenges and chase the opportunities.

As confidence in Online advertising waivers and technical break-throughs continue in D/OOH, there is opportunity aplenty for media owners. New revenue streams are waiting to be tapped, potential in digital OOH ready to be unlocked and new-found efficiencies to boost that bottom line. But for many media owners, technicalities are standing in the way.

At Signkick, we think of ourselves as a technology partner for media owners. So it’s our job to help you overcome those challenges. We’ve been working hard on this and we can’t wait to tell you all about what we’ve been up to.

There are some world-class events to attend

Tobias, Andy and Anna will be attending, and exhibiting at, FEPE’s annual congress 1–3 May. This year’s congress is in Dubai, and we’re looking forward to the different nationalities this location attracts and finding out about the challenges they face. Come see us at Stand 9 in the exhibition area!

Shortly after, we’ll head to Daily DOOH’s London Digital Signage Week. First up is the European OOH Media Summit. The following day it’s great to see the demand for a slightly more technical conversation met through the AdTech OOH conference series. This event (formerly known as European Automation and Programmatic Technical Workshop) has really cemented itself on the calendar (Wed 15 May) with sister events now in New York (Wed 16 October) and Amsterdam (Wed 4 December) later in the year.

By the 20 – 22 May we’ll hop across the pond to attend and exhibit at the OAAA/Geopath National Convention held in Las Vegas. While we visit the US on a regular basis, nothing beats being in the same hotel for a few days with our partners, customers and of course potential customers! Having a base to work from means it’s easy to find us (we’re stand 113 in the exhibition area) and we’re always keen to hear from you.

Signkick team catching up with Outfront Media at FEPE

Our partners will be there too

As a technology partner, we’re purely for D/OOH media owners. However, we work hard to develop great buy-side relationships (and pre-build connections with them) to fast-track the process for our media owners. Attending events where everyone is in one place means we can personally introduce you to these demand partners (if you don’t already know them!). That way you can get on with the commercial discussion then we’ll be here to help you make it all work when the time is right.

Finally, it’s just the best chance to catch up

There’s no doubt that conference talks and workshops offer great opportunities to learn. But for us, the greatest value these events hold is the chance to meet new friends and catch up with old ones. Whether that’s a meeting planned in advance, a conversation sparked in the exhibition area or an incidental chat at the bar. Conference season offers plenty of opportunities to talk face-to-face.

The challenges facing OOH media owners are complex. To help, we need to really understand what you’re trying to achieve. And that conversation is always best had in person (preferably with a beer in hand). So if you’re attending any of these events, or are based in one of these cities, get in touch and let’s set a time to meet. We’ll buy the beer!

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