What is an SSP in OOH?
In OOH, a Supply-Side-Platform is an online system that automates the selling of a media owner’s inventory – both classic and digital. Through an SSP, media owners can connect their inventory with multiple different buying systems increasing their opportunity to sell their inventory for the best possible price. An SSP also works to create greater efficiency and speed in the RFP process and automates monotonous tasks.
To understand more about how SSPs fit into the OOH ecosystem, have a read of this blog post.
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