What is an OOH DSP?
In OOH, a Demand-Side-Platform is an online system that automates and streamlines the purchase of D/OOH media for buyers. DSPs are used by poster specialists, media agencies, direct to advertiser or as an open marketplace. A DSP can be connected to multiple inventory sources to allow buyers to plan, buy and analyse campaigns from a central location.
To understand more about how DSPs fit into the OOH ecosystem, have a read of this blog post.
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