How automated trading works in Signkick Trading Bridge

Once an automated connection has been established with your buyer (via an API), there should be little, if any, manual intervention required for a booking to be confirmed. Here’s how Signkick Trading Bridge automates the trading process:

Price and availability check > Draft Campaign

  1. A buyer chooses their locations and creates the campaign in their online planning system.
  2. The buyer’s system sends an availability request to the seller’s system via an API. This triggers an automated ‘Draft Campaign Created’ email notification to the seller, alerting them to the request. 
  3. The seller’s system automatically checks for availability of the selected locations, implements the buyer’s pre-agreed business rules, then responds to the buyer with the resulting price and availability.

At this stage, a draft campaign is created and visible to the seller in Signkick Trading Bridge’s ‘Campaign Planner’ tab. This is visible by logging in to Signkick Trading Bridge here: https://tradingbridge.signkick.com 

Draft Campaign > Optioned

  1. Buyer places an ‘Option Request’ via their system which is automatically sent to the seller.
  2. Seller’s system automatically converts the request to ‘Option Confirmed’. This triggers an automated ‘Option Confirmed’ email notification to the seller.

NB: This is where the process ends for MediaCom bookings. Right now, they use the system as a way to check availability and place Options, they then choose to confirm the booking manually.

For all Posterscope and Talon bookings, the process continues as follows.

Optioned > Booking Confirmed

There are two options at this stage.

If this price is equal to or lower than the buyer’s expected price:

  1. the buyer may convert the campaign to ‘Booking Confirmed’ automatically via the API.
  2. This triggers an automated ‘Booking Confirmed’ email notification to the seller.

If the price is higher than the buyer’s expected price:

  1. Buyer and seller may negotiate a new campaign price offline.
  2. Once agreed, the seller can amend the new negotiated price by logging into Signkick Trading Bridge, navigating to the correct campaign in ‘Campaign Planner’ (or simply follow the link in the related email notification) and enter the new negotiated price. 
  3. The buyer can refresh their browser to receive the amended negotiated price.
  4. The buyer can then convert the campaign to ‘Booking Confirmed’ automatically via the API.
  5. This triggers an automated ‘Booking Confirmed’ email notification to the seller.

If a new negotiated price is not agreed between buyer and seller:

  1. The seller should cancel the booking via the ‘Campaign Planner’ in order to make it available to other buyers.
  2. This triggers an automated ‘Booking Cancelled’ email notification to the seller.
★ Admin and Power Users only This function is only available to those with an Admin or Power User account. If you don’t have access, but think you should, please contact your system administrator.

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