Entries by Tobias van Amstel

Posterscope collaborates with Signkick to fast-track media owners’ OpenDirect connections with ECOS NOW

OOH location-based marketing specialist Posterscope and Signkick, the technology partner for media owners, have announced a collaboration that will enable Signkick’s media owner customers to fast-track their connection with Posterscope’s proprietary automated trading platforms. The two companies have prebuilt a direct, live and OpenDirect compliant connection between Signkick’s Trading Bridge software and Posterscope’s automated buying […]

Signkick Automates Connection to MediaCom Trading Desk

Signkick have announced the achievement of an exciting milestone in the path towards a more connected, open OOH era. Powered by Signkick’s Trading Bridge software, a live, automated connection has been established between MediaCom’s trading desk and Signkick customers: powerhouse media owners Global Outdoor and Clear Channel UK as well as independents Admedia, City Outdoor, […]

OOH Software: Cloud-Hosted or On-Premise?

The software you choose to power your OOH business can have a lasting impact on your bottom line. While there are many different providers and offerings, most software falls into one of two categories – ‘Cloud-Hosted’ or ‘On-Premise’. There are a host of differences that you’ll want to weigh up before you make a choice. […]

What is an API in OOH?

Connectivity is an amazing thing. We live in a world where everything is connected, where we can purchase, post or plan anything with the tap of a button. But how does this work? How do platforms written in different coding languages, calling things different names, and formatting data differently send and receive information they both […]