Entries by Signkick

Andy Hamblin named part of Signkick founding team

Originally founded by Tobias van Amstel, Sebastiaan Schinkel and Sebastiaan Heijne out of a London flat, Signkick began with a clear mission: to make out-of-home media easier to buy. Since then, Signkick has grown and evolved to better serve this mission and become a key player in D/OOH software. Helping media owners such as Primesight […]

Signkick Announces Brand Split

Since 2012, Signkick has been on a mission to make the planning and purchase of Out Of Home advertising simpler, more automated and connected. We are pleased to announce the next step in this journey, which will enable us to achieve this mission better than ever before. As of today, the company will be divided […]

What is GDPR and how will it affect small businesses?

The General Data Protection Regulation (GDPR), comes into effect on 25 May 2018 and represents an unprecedented shakeup in data protection laws across Europe and the UK. It has major ramifications for how businesses collect and store data, regardless of the outcome of Brexit. The outcry over the revelation that Cambridge Analytica was exploiting the […]

The potential for automation in OOH advertising

Automation really is the word of the hour. The ability for software and digital technology to streamline both ad performance and delivery has already come a long way in a short stretch of time. Nowhere is the potential for automation as tantalising as in out-of-home (OOH) advertising. Let’s take a look at the possibilities. Automated […]

The Future of AR in Out-of-Home

One of the exciting things about out-of-home (OOH) advertising is that it is capable of endless development, reinvention and revolution. Whilst, for example, online represented a threat to print media, OOH has embraced the potential for merging the worlds of online and offline. The same is true with mobile, digital, the Internet of Things (IoT) […]

News from the 2017 DOOH Upfronts

This year’s Internet Advertising Bureaux Upfronts saw the annual digital media showcase bring together a wide range of brands and participants discussing the possibilities open to advertisers and agencies in a rapidly changing digital landscape. Speakers addressed a range of topics such as the rise of Digital out of home advertising, the need for industry-wide […]

Why OOH is shaking-up digital marketing

Digital marketing was once considered the forefront of the advertising industry. It’s certainly one of the most targetable, far-reaching, and P.O.P-friendly mediums for advertisers. But with the rise of ad blockers, a deluge of online messaging, and the problems of fraud and viewability measuring, certain major challenges create some problems for the medium. To the […]

5 things to take away from DSE 2017

The annual Digital Signage Expo (DSE) is the world’s biggest and longest-running showcase of innovative digital communications and interactive tech. We bring you 5 key highlights from the #DSE2017 gathering in the stunning Las Vegas Convention Centre. The industry can speak with one voice One major headline to emerge from DSE2017 was the announcement that […]

What’s the difference between NFC and iBeacons?

NFC is a short range wireless communication format that works in much the same way as contactless payments, enabling two devices to connect over short distances (around 4 inches/10 cm). By way of contrast, iBeacons use Bluetooth Low Energy (BLE) technology to push messages to mobile and tablet apps over distances of around 70 meters. […]

Sebastiaan Heijne Leaves Signkick

After four fantastic years at Signkick, this month, Sebastiaan Heijne has decided to move on to take up new challenges. Sebastiaan has provided energy and expertise during the formative stages of the company which continues to go from strength to strength. He will be continuing to support Signkick as a shareholder and advisor. We wish […]