Entries by Anna Hedley

Automation at scale

It’s time to talk about automation at scale  Automation and programmatic have cemented themselves as real buzzwords in D/OOH. Their mention usually incites fierce debate on who is doing what, how it is best achieved – or whether Online’s programmatic model should be followed by D/OOH at all. In less than a week’s time media […]

How do we solve interoperability between D/OOH systems?

This article was originally published by DailyDOOH, here, on 12 June 2019. How do we solve the connectivity conundrum in D/OOH? You had only to look around the room at the latest AdTECH OOH event to understand how the industry is embracing the concept of automated and programmatic trading of D/OOH. What started as a […]

Why we’re looking forward to conference season

For the D/OOH world, May is a particularly busy month for conferences and events. But as we hurtle towards some of the biggest events of the year, we’re more excited than usual. Here’s why. There’s a lot happening at Signkick Don’t get me wrong, we’ve always known we were onto a good thing. But as […]

Is automated trading a risk to your Rate Card?

The Rate Card has formed an integral part of the Out-of-Home landscape since the very first billboard was sold. As defined by 2019 DOOH Glossary of Terms, a Rate Card is “a document provided by a media owner/publisher with its rates for advertising. It may also detail any deadlines, demographics, policies, additional fees and artwork […]

Connecting the OOH ecosystem

Business strategist James Moore was the first to compare business with biological ecosystems, describing it as “an increasingly interconnected community of companies adapting and evolving to survive.” Moore suggested a company be viewed not as a single firm, but as a member of an ecosystem spanning multiple disciplines. In DOOH, this couldn’t be more true […]