AdMobilize, the world’s number one audience intelligence company and LiveDOOH Signkick, Out-of-Home’s most advanced media owner platform have today released a new integration that signals a significant next step towards a fully automated future for DOOH. Using AdMobilize’s AI-driven platform, media owners are able to capture pedestrian or vehicle analytics to inform accurate audiences for […]
In an exciting merger announced today, two of the Out-of-Home industry’s most innovative technology companies, Signkick and LiveDOOH, are set to combine their products, expertise and passion for Out-of-Home to become one powerhouse company with a global presence. Sharing a vision for a more open, automated, smart and connected era of digital Out-of-Home, individually, the […]
Amplifying your direct sales team with ecommerce for OOH comes with a host of benefits and is a great way to drive extra revenue for your Out-of-Home business. By making your inventory available to buy online you’ll capture long tail advertisers efficiently, and allow them to purchase from anywhere, at any time and in any […]
As lockdown restrictions ease, brands and businesses are working on their recovery plans. While it’s hard to predict when advertising budgets will flow into OOH again, one thing is for sure: advertisers will be looking to make the most of every pound they spend. So when they turn to the trusted medium of Out of […]
Whether you sell Classic or Digital, 96s or 6 sheets, roadside or inside. One goal remains the same for all Out of Home media owners – to sell more space. While conference conversations are distracted by the promise of omni-channel budgets, direct sales teams are back at home base fuelling the machine with local advertisers […]
While working remotely has become increasingly common in recent years, the past few weeks have seen D/OOH companies adjust to the realities of a distributed workforce at a whole new scale. Here at Signkick, it’s not lost on us how lucky we are. As a technology company very used to this way of working, our […]
It’s an electric time to be in OOH Outsmart have confirmed it is onwards and upwards for the UK OOH industry, reporting 9.8% growth in Q3 to build on strong growth from earlier in the year. The forecast is all clear skies for the US too, with D/OOH posting over 7% year-on-year growth in every […]
It’s time to talk about automation at scale Automation and programmatic have cemented themselves as real buzzwords in D/OOH. Their mention usually incites fierce debate on who is doing what, how it is best achieved – or whether Online’s programmatic model should be followed by D/OOH at all. In less than a week’s time media […]
Why automating your RFP responses will save you serious time and money RFPs – Requests for Proposals – are an intrinsic part of doing business in any Out-of-Home market. The RFP or Request for Proposal signals the beginning of a potential new relationship between buyer and seller. Here in the UK, the buy side of […]
This article was originally published by DailyDOOH, here, on 12 June 2019. How do we solve the connectivity conundrum in D/OOH? You had only to look around the room at the latest AdTECH OOH event to understand how the industry is embracing the concept of automated and programmatic trading of D/OOH. What started as a […]
