Entries by Anna Hedley

The Benefits of Selling Out of Home, Online

Whether you sell Classic or Digital, 96s or 6 sheets, roadside or inside. One goal remains the same for all Out of Home media owners – to sell more space. While conference conversations are distracted by the promise of omni-channel budgets, direct sales teams are back at home base fuelling the machine with local advertisers […]

Can we help you navigate the move to remote work?

While working remotely has become increasingly common in recent years, the past few weeks have seen D/OOH companies adjust to the realities of a distributed workforce at a whole new scale. Here at Signkick, it’s not lost on us how lucky we are. As a technology company very used to this way of working, our […]

It’s time to talk about how we automate D/OOH at scale

It’s time to talk about automation at scale  Automation and programmatic have cemented themselves as real buzzwords in D/OOH. Their mention usually incites fierce debate on who is doing what, how it is best achieved – or whether Online’s programmatic model should be followed by D/OOH at all. In less than a week’s time media […]

How do we solve interoperability between D/OOH systems?

This article was originally published by DailyDOOH, here, on 12 June 2019. How do we solve the connectivity conundrum in D/OOH? You had only to look around the room at the latest AdTECH OOH event to understand how the industry is embracing the concept of automated and programmatic trading of D/OOH. What started as a […]

Why we’re looking forward to conference season

For the D/OOH world, May is a particularly busy month for conferences and events. But as we hurtle towards some of the biggest events of the year, we’re more excited than usual. Here’s why. There’s a lot happening at Signkick Don’t get me wrong, we’ve always known we were onto a good thing. But as […]

Is automated trading a risk to your Rate Card?

The Rate Card has formed an integral part of the Out-of-Home landscape since the very first billboard was sold. As defined by 2019 DOOH Glossary of Terms, a Rate Card is “a document provided by a media owner/publisher with its rates for advertising. It may also detail any deadlines, demographics, policies, additional fees and artwork […]