The Rate Card has formed an integral part of the Out-of-Home landscape since the very first billboard was sold. As defined by 2019 DOOH Glossary of Terms, a Rate Card is “a document provided by a media owner/publisher with its rates for advertising. It may also detail any deadlines, demographics, policies, additional fees and artwork […]
As our businesses grow, we update and adapt. More orders? More employees. More employees? Bigger office. In the business of Out-of-Home, the same rules apply to media owners. More panels? Bigger sales team and of course ever-growing spreadsheets. For larger media owners, with a large number of panels, an Inventory Management System is a no […]
For many, automation, algorithms and AI conjure images of a future where humans are dispensed with and robotic beings rule the world. But when we set Hollywood, headlines and the predictions of the third most popular folk comedy duo Flight of the Conchords aside, we see automation for what it really is. A powerful tool that can […]
Business strategist James Moore was the first to compare business with biological ecosystems, describing it as “an increasingly interconnected community of companies adapting and evolving to survive.” Moore suggested a company be viewed not as a single firm, but as a member of an ecosystem spanning multiple disciplines. In DOOH, this couldn’t be more true […]
