Entries by Anna Hedley

What is a CMS and do I need an Ad Server for DOOH too?

How a CMS is used in D/OOH Type Content Management System, or CMS, into Google and you’ll likely get a load of results unrelated to OOH. That’s because CMSs aren’t unique to our industry. They’re more commonly used in website development. In this context, a CMS enables non-nerds to design websites through a user-friendly interface. […]

The Benefits of Selling Out of Home, Online

Whether you sell Classic or Digital, 96s or 6 sheets, roadside or inside. One goal remains the same for all Out of Home media owners – to sell more space. While conference conversations are distracted by the promise of omni-channel budgets, direct sales teams are back at home base fuelling the machine with local advertisers […]

Can we help you navigate the move to remote work?

While working remotely has become increasingly common in recent years, the past few weeks have seen D/OOH companies adjust to the realities of a distributed workforce at a whole new scale. Here at Signkick, it’s not lost on us how lucky we are. As a technology company very used to this way of working, our […]

It’s time to move towards the Open OOH era

It’s an electric time to be in OOH Outsmart have confirmed it is onwards and upwards for the UK OOH industry, reporting 9.8% growth in Q3 to build on strong growth from earlier in the year. The forecast is all clear skies for the US too, with D/OOH posting over 7% year-on-year growth in every […]

It’s time to talk about how we automate D/OOH at scale

It’s time to talk about automation at scale  Automation and programmatic have cemented themselves as real buzzwords in D/OOH. Their mention usually incites fierce debate on who is doing what, how it is best achieved – or whether Online’s programmatic model should be followed by D/OOH at all. In less than a week’s time media […]

How do we solve interoperability between D/OOH systems?

This article was originally published by DailyDOOH, here, on 12 June 2019. How do we solve the connectivity conundrum in D/OOH? You had only to look around the room at the latest AdTECH OOH event to understand how the industry is embracing the concept of automated and programmatic trading of D/OOH. What started as a […]

Why we’re looking forward to conference season

For the D/OOH world, May is a particularly busy month for conferences and events. But as we hurtle towards some of the biggest events of the year, we’re more excited than usual. Here’s why. There’s a lot happening at Signkick Don’t get me wrong, we’ve always known we were onto a good thing. But as […]