Entries by Anna Hedley

AdMobilize & LiveDOOH Signkick launch a powerful automated feature for programmatic DOOH

AdMobilize, the world’s number one audience intelligence company and LiveDOOH Signkick, Out-of-Home’s most advanced media owner platform have today released a new integration that signals a significant next step towards a fully automated future for DOOH. Using AdMobilize’s AI-driven platform, media owners are able to capture pedestrian or vehicle analytics to inform accurate audiences for […]

LiveDOOH and Signkick merge to offer the number one media owner platform in the world

In an exciting merger announced today, two of the Out-of-Home industry’s most innovative technology companies, Signkick and LiveDOOH, are set to combine their products, expertise and passion for Out-of-Home to become one powerhouse company with a global presence. Sharing a vision for a more open, automated, smart and connected era of digital Out-of-Home, individually, the […]

The Benefits of Selling Out of Home, Online

Whether you sell Classic or Digital, 96s or 6 sheets, roadside or inside. One goal remains the same for all Out of Home media owners – to sell more space. While conference conversations are distracted by the promise of omni-channel budgets, direct sales teams are back at home base fuelling the machine with local advertisers […]

Can we help you navigate the move to remote work?

While working remotely has become increasingly common in recent years, the past few weeks have seen D/OOH companies adjust to the realities of a distributed workforce at a whole new scale. Here at Signkick, it’s not lost on us how lucky we are. As a technology company very used to this way of working, our […]

It’s time to move towards the Open OOH era

It’s an electric time to be in OOH Outsmart have confirmed it is onwards and upwards for the UK OOH industry, reporting 9.8% growth in Q3 to build on strong growth from earlier in the year. The forecast is all clear skies for the US too, with D/OOH posting over 7% year-on-year growth in every […]

It’s time to talk about how we automate D/OOH at scale

It’s time to talk about automation at scale  Automation and programmatic have cemented themselves as real buzzwords in D/OOH. Their mention usually incites fierce debate on who is doing what, how it is best achieved – or whether Online’s programmatic model should be followed by D/OOH at all. In less than a week’s time media […]

How do we solve interoperability between D/OOH systems?

This article was originally published by DailyDOOH, here, on 12 June 2019. How do we solve the connectivity conundrum in D/OOH? You had only to look around the room at the latest AdTECH OOH event to understand how the industry is embracing the concept of automated and programmatic trading of D/OOH. What started as a […]