Entries by Andy Hamblin

Clear Channel UK partners with Signkick on digital Out of Home trading automation

Clear Channel UK has announced its partnership with media owner technology partner, Signkick, to deliver friction-free, OpenDirect compliant, automated trading with their current and potential future partners. Powered by Signkick’s Trading Bridge software, Clear Channel and Signkick will establish a live, automated connection between Clear Channel’s Adshel Live estate and the automated platforms of major […]

Posterscope collaborates with Signkick to fast-track media owners’ OpenDirect connections with ECOS NOW

OOH location-based marketing specialist Posterscope and Signkick, the technology partner for media owners, have announced a collaboration that will enable Signkick’s media owner customers to fast-track their connection with Posterscope’s proprietary automated trading platforms. The two companies have prebuilt a direct, live and OpenDirect compliant connection between Signkick’s Trading Bridge software and Posterscope’s automated buying […]

OpenDirect 1.5.1: what does it mean?

Last month, Outsmart and the IPA’s outdoor specialists announced the publication of OpenDirect (OOH) 1.5.1, a programmatic direct trading standard for the OOH industry. Building on the IAB Tech Lab’s OpenDirect structure, this new standard will become the go-to source of information for those outside the industry to connect with OOH and incorporate it into their […]

How does ecommerce work for OOH?

From flights to fast food, everything we could ever want or need is available online, just a few taps away. But not D/OOH advertising. Traditionally, purchasing digital and classic OOH has been a cumbersome process for advertisers and media owners alike. Sales teams rely on spreadsheets and advertisers make phone calls (within business hours!) every […]

Signkick Automates Connection to MediaCom Trading Desk

Signkick have announced the achievement of an exciting milestone in the path towards a more connected, open OOH era. Powered by Signkick’s Trading Bridge software, a live, automated connection has been established between MediaCom’s trading desk and Signkick customers: powerhouse media owners Global Outdoor and Clear Channel UK as well as independents Admedia, City Outdoor, […]

OOH Software: Cloud-Hosted or On-Premise?

The software you choose to power your OOH business can have a lasting impact on your bottom line. While there are many different providers and offerings, most software falls into one of two categories – ‘Cloud-Hosted’ or ‘On-Premise’. There are a host of differences that you’ll want to weigh up before you make a choice. […]

What is an API in OOH?

Connectivity is an amazing thing. We live in a world where everything is connected, where we can purchase, post or plan anything with the tap of a button. But how does this work? How do platforms written in different coding languages, calling things different names, and formatting data differently send and receive information they both […]

Consolidation of OOH can simplify. But so can tech

This week’s news that our friends Primesight and Outdoor Plus have been bought by Global Media and Entertainment to form Global Outdoor comes after much talk of consolidation of OOH. This, of course, follows Ocean Outdoor’s acquisition of Forest earlier in the year. The advantages are clear. Consolidation of OOH media owners gives them more ammunition […]

Automation and Programmatic DOOH – problematic or full of possibility?

It’s the p-word on everyone’s lips. But unlike online advertising, moving D/OOH to full automation and programmatic trading comes with another big p-word. Problems. So where does programmatic D/OOH trading become problematic? And how do we crack the code to make these problems, possibilities? First, let’s get clear on two current front-runners in automated and […]

What is a SSP and DSP in OOH?

It’s an exciting, though challenging, time for the D/OOH world. Evolving this traditionally analogue medium in the digital age means so much more than replacing posters with screens. The biggest leap is the one we are embarking on. Moving into the third era of transaction, where traditional and digital OOH media are bought and sold […]