Entries by Tobias van Amstel

OOH Software: Cloud-Hosted or On-Premise?

The software you choose to power your OOH business can have a lasting impact on your bottom line. While there are many different providers and offerings, most software falls into one of two categories – ‘Cloud-Hosted’ or ‘On-Premise’. There are a host of differences that you’ll want to weigh up before you make a choice. […]

What is an API in OOH?

Connectivity is an amazing thing. We live in a world where everything is connected, where we can purchase, post or plan anything with the tap of a button. But how does this work? How do platforms written in different coding languages, calling things different names, and formatting data differently send and receive information they both […]